jared’s jams

With a charming and wholesome history rooted in the Special Olympics and giving voices to those with disabilities, Jared’s Jams officially became a small business in 2021 and needed a solid visual presence that their long-time customers would start to recognize.

After getting to know the Niemeyers and their story, I dove into the process of creating a playful identity that matched Jared’s charm. Hand-drawn fruits became the center of their branding identity and everything else fell into place. It was important that their site was clean and easy to use for broadcasting upcoming events, so we came up with a simple interface that still retained the play of their branding.